My Practice in 250 words

 

My practice is based on mass media images, ready-made surfaces and fragments such as magazine clippings, old photographs, reproductions, slides, stamps, as well as other materials and objects.

 My creations are mostly based on cut and paste techniques. Scissors and glue are my primary tools. My visual vocabulary consists mainly of eyes, lips, jewelry and flowers.

I am essentially a photographer. I identify photomontage as the photography underdog. In its basic cut and paste practice, it tends to be perceived as cheap, unworthy, rough, deformed, and grotesque.

 In my view, photomontage is the most adequate way to embody the dissonance of our era. It is the seductive body parts, the bright luxury jewelry, color enhancement and airbrushed to perfection: The ideal, desirable illusion printed on cheap flimsy chromo paper.

I am fascinated by the dualities encrypted in these materials.

 Naturally my body of work has a strong feminist core. Those conflicts are a part of my life as they are part of my art.  The focus on the female body in mass media is interlaced in my art. I strive to reconstruct the representations of gender in the mass media imagery in order to undermine these values.

 Having said that, and keeping in mind the deadly-serious social and political connotations of my art, a key element in my body of work is humor.  It is an inherent part of my interpretation of the medium, and essential to the relationship it forms with the viewers. I always believed in killing them softly, so to speak.

 
Lilach Madar